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The e-commerce boom has not been kind to physical stores, and the pandemic was the last nail in the coffin for many. In this whitepaper, we explore how retail has evolved in the past few years, the role of technology in planning the right fulfillment strategy, how omnichannel strategies can save big-box retail retailers from disappearing, and how Locus can contribute to that.
E-commerce businesses are not mere competitors—having evolved from a small channel in retail and marketing to becoming an essential part of a company’s omnichannel strategy—e-commerce is the future of retail. This paper explores how an agile and easily adaptable business model will not just survive but prosper in this environment.
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